![]() ![]() While another significant portion of about 42.7% or $33.8 billion was directly attributed to tribal casinos. In 2018, over 52% or $41.28 billion of the total $79 billion in revenue came from commercial gaming facilities. In recent studies, casino marketing drove approximately $79.10 billion U.S. You could say casino marketing is also controlling the outcome. Again, those two elements are not casino marketing though.Ĭasino marketing is all about telling a story that matters, to somebody who cares. Strategy and execution are extremely important in every project. Am I 99.5% crazy? Maybe, but I’ll elaborate before admitting to it. You are at that point merely implementing a strategy. I’m 82% certain that isn’t casino marketing though. I agree that tools like direct mail, electronic bonuses, promotions, and concert/dining comps are all very important tactics that you should be leveraging. Casino Marketing is not about having the perfect logo, being generous, offering substantial comps, or even live entertainment invites.Īll marketing is much more straightforward.
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